The idea of this promotional short is to try and represent a transcendent, relaxing and immersive experience that is to be provided by Aquarius. In short it is a visual manifestation of the metaphysical experience.
Comp 1 from derick lopez on Vimeo.
Friday, December 5, 2014
Monday, November 24, 2014
Sunday, November 23, 2014
Typeface Design: Imperya
Imperya is a that surges in a world of fantasy, empires decorated by impossible architecture reigned by elegance, beauty and firm, solemn impetus. Imperya, lives in an empire of beauty and conscience, it is mainly a display typeface which takes in high regard legibility through a moderated range of ornamentation, clean letterforms and consistent balance between ornaments and and empty space.
Wednesday, November 19, 2014
Thursday, November 13, 2014
Monday, November 10, 2014
Koenig: Required Items
My approach to Koenig's work in this book, is a reflection of the physical appearance of his houses and the relationships that exist within themselves–space, materials, form. And at the same time the relationship that the houses have with people and recorded history. The this train of thought allowed me to do as a result, is a design and concept that works as a visual conversation between Koenig, The Reader and The Designer (me). This happens through the way that the elements interact with each other in the layout which also resembles to a certain degree the structure of architectural blueprints which informs the content and the content informs the layout.
Sunday, November 9, 2014
Friday, November 7, 2014
Wednesday, November 5, 2014
Friday, October 31, 2014
The Sketchy Part
Personas:
Nathan Verne
He is a successful business man, who lives a very organized and disciplined life. He practices tai-chi and meditates as a form to release stress and preserve his disciplinary habit. He believes that by mastering your body, you master your emotion which allows him to make better decisions without allowing his emotions take control. Some of his other habits, are boxing and winning in general.
Natalya Erickson
She is fashion writer, she is a very perfectionist, hardworking person. She meditates as a mean to relax and clear her mind. She also practices yoga, and plays tennis on the weekends. She runs 4 miles every morning before getting to work. She constantly tries to find ordinary things with hidden beauty, that are at plain sight but nobody stops to look at them, she believes that beauty is in the small details that life gifts you.
Daniel del Pozo
He is a art school, student. He studies painting, and is under constant pressure and stress due to stress meditating helps him relieve some of that stress and to clear his mind in order to perform his task in a better way. Some of his other habits include going to the movies, reading books and collecting bottle caps.
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