Friday, February 6, 2015

Self-Brand: First Stage of Development

What is the problem?
Employers don't know me as a designer.

What am I creating?
A set of artifacts that help to promote myself as a professional designer

Who is the audience?
Primary: Potential Employers
Secondary: Clients, other artists, the design community.

Who is the competition?
Other designers looking for a job.

What does the audience believe right now, what do I want them to believe?
The audience ignores my existence mostly. I want them to believe that I am a competitive and unique Graphic Designer.

What's in it for me?
A job, income and professional realization (for now)

What keywords describe me/my body of work?
Ornamental, Spiritual, Poetic, Thoughtful, Mystical, Versatile, Graphic.

What do I want the audience to do?
Look at my work, be impressed/enjoy it and hire me.



Sketches


Moodboards



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