Wednesday, September 23, 2015

Branded Package: Defining Reliquary

So the name I chose was reliquary I found that its closely intertwined with  the other name that I liked, Pilgrimage. The definition of pilgrimage is: a purposeful journey in search of a meaning or relic. So there, that's the connection. I decided to chose the idea of the relic and take it away from a religious context and adapt it to a more individual definition of treasure, of reaching satisfaction. What is valuable to people and what is in reality valuable , more than just the material.

For the research I tried to approach why aromas in essential oils have an effect in the well being and of individuals.

Aroma Research: From The Fragrant Mind: Aromatherapy for Personality, Mind, Mood and Emotion by Valerie Ann Wornwood.

On the effect of aromas: 

Life is hard and being negative is easy. But staying sane is relatively easy and is key for enjoying life in whatever way is best suite for us as humans, and as intellectual and emotional individuals.

Essential oils infused with aromas have great beneficial effects in the well being of individuals. In aspects such as physical, emotional and intellectual (memory, calm mind). 
Some of the most important factor that it affects (in relation to my research) are happiness, confidence and efficiency. Said factors build on the mood in which each individual apparatus life.

The sense of smell: when the aroma molecule hits the olfaction receptors on the cilia of the olfactory bulbs, they are actual connecting with a part of the brain. The olfactory bulbs are embedded in the "limbic system," a part of the brain that deals with, among other things, memory. Usually we experience this connection passively, when an aroma reminds us of something that happened in the past. In aromatherapy we use this connection in an active way, by stimulating the memory to recall information we previously experienced.

SOME PRELIMINARY SKETCHING:





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