Intro to Semiotics

Semiotics:

Is the relationship in which an object is translated into a sign, image or symbol to be interpreted by people in a particular way.

Sign: 

A visual element that represents something other than itself

Signifier:

Is the object, or visual element that indicates to a specific concept or idea

Signified:

Is the concept or idea that is wanted to be transmitted.

Icon:

Is the visual representation of a concept which resembles the physical qualities/features of said concept.

Index:

Is a connection between a visual element and the idea that this object is trying to communicate.

Symbol:

Is a glyph, depiction or representation that has no connection to the concept/idea that it communicates but it is understood since society has stablished its meaning.

Syntagma: 

Its a sequential relationship of objects

Paradigm:

A situation in which different patters can be used, but this patterns cannot be used together.

Code:

Its a kind of alphabet or language stablished by a culture.

Polysemy:

The quality of an visual element to communicate different meanings which coexist within it.