Branded: Reliquary-final?

Branded: Reliquary

At this point I think I have a solid brand, right now I am trying to explore the possibility of a photographic composite for a magazine add. To try and expand on the brand's versatility. 

Here is the experimentation so far. 

KC proud: in depth platforms

We're beginning to organize the event and start to imagine how things will be designed at the event. We want to incorporate the functionality of our logo in the space as well.

This shows using the "made in kc" logo as navigation on lamp posts and tents. This is where we imagine printmakers and other artists selling goods would be. There would also be tents and lampposts utilizing the other sections as well, such as food. 

we also thought volunteers running the event could have a t-shirt so that people attending will know who to ask for help or info. exploring different applications here as well. 

Other than just the branding style, we've also added "search" to be a major component in our mobile and web. We realized that our previous design was limiting and time consuming. We were only thinking about the user discovering things through using the device instead of also considering the user that comes to the app or web knowing what they want to find. So we're having the search bar be very dominate and the first thing you see, so you can just simply search what KC has to offer. But we're still keeping our 4 major sections (community, food, made in KC, and places/events) so a user could browse as well.

We've decided to add a splash page onto the website, so we image that the logo would be changing. The following images show exploration of color and application.

Once you enter the main site, we were thinking it could be image heavy and then type would reveal on hover. (notice the logo changes with the hover) Here we are also showing how the search would work once in the main site.

This shows the user entering the "places + events" section. (notice the logo changes again, functioning / corresponding with the section)

We also added the "add to calendar" option once they are in an event that they want to attend.

 

Reliquary: Choosing a destination - Keynote Slides

Cultivate KC?~Rapid Prototyping

The first prototype idea: is to create a marketable brand system. The system will consist of material for handling the food that the local farmers and growers can utilize to identify their products and to create presence for what they do in a broader community range. Some of this branded items could be small vegetable containers that can be reutilized to grow plants this way perpetuating the idea of urban growing and sustainable practices. 

The second prototype idea: Is to create an app that would allow the farmers and members of community gardens to keep a better track of their crops in useful ways. This will make their process more practical, efficient and easy to do. By making things easier they are also encouraged and enabled to integrate their product and culture into their community. This way making the idea of local farmers and urban growers more appealing for other people to adopt and include themselves into this practice. The App offers multiple options such as data sharing and input to keep track of the crops. As well as options to share the food in various ways such as gifts, selling and cooking them for activities in their communities. (aside from the general social media sharing.)

The third idea: A website which provides similar tools from the app. The website design takes it a step further in functionality and interactivity. By implementing the usage of a map the users can have an immediate idea of the locations where other people that they can interact with are located. In regard of interactivity, in the events page the circles will have varying sizes, these sizes have a relationship with the time of the event and a the visual metaphor of "growing" vegetables. The bigger the circles, the sooner time/date of the event. These interactive elements are meant to offer relevant information in a more immediate fashion, this way the user can have a clearer understanding of each element in each page.

Reliquary: Progress, Logo refinement and supporting elements.

MY INITIAL IDEAS dwelled within a very ornate spectrum which defeats the vision of humility. So I decided to pull back, and simplify its features.

THE REFINEMENT consisted I simplifying the typography as well as creating a seal, that even tho can be an ornamental element it doesn't necessarily strikes as something expensive or too official. It functions more of a symbol built of elements related to the topic of traveling and exploring.

The sketches for supporting ideas are based in thin lines creating pictures of places, which plays off of the idea of traveling. The lightness and imperfection of the lines refers back to the aspect of humility and the human touch. My only concern with the lines is that might seem disconnected from the vector perfect seal and type. Although if I eventually find this idea promising I might modify the rendering quality of the type and seal to a more handmade brand.

THE COLOR PALETTES attempt to emulate nature and the idea of the ethereal and epiphany. Maybe soft colors dominate and darker tones create accents? Sounds logical, I believe.

KC city proud: Logo/name ideas

Logo/Name iterations