THE REFINEMENT consisted I simplifying the typography as well as creating a seal, that even tho can be an ornamental element it doesn't necessarily strikes as something expensive or too official. It functions more of a symbol built of elements related to the topic of traveling and exploring.
The sketches for supporting ideas are based in thin lines creating pictures of places, which plays off of the idea of traveling. The lightness and imperfection of the lines refers back to the aspect of humility and the human touch. My only concern with the lines is that might seem disconnected from the vector perfect seal and type. Although if I eventually find this idea promising I might modify the rendering quality of the type and seal to a more handmade brand.
THE COLOR PALETTES attempt to emulate nature and the idea of the ethereal and epiphany. Maybe soft colors dominate and darker tones create accents? Sounds logical, I believe.
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