Audience:
- Bikers
- People looking for activities that allow them to involve with the community
- People that are under stress and are looking for an activity to relief their concerns
- Anyone, the phrase allows a generalized retrospective from any viewer where they can ponder over the what it means for them.
Trope: Pun/Synecdoche
They way the word grip is related to the part of the bike. In this case, it is also creating a relationship between that object and the idea of getting a hold on something, taking controls over a particular situation. I believe this also has a pinch of Synecdoche because of the visual elements in the background which in a way are a representation of a whole, a set of solutions, a group of people, diverse professions or personalities. By doing this it allows the viewer to integrate themselves as a part of this whole.
Testimony from Jorge Henaine
Jorge is a Industrial Designer who oftentimes likes to go for a bike ride to clear his mind and to stay healthy.
His response:
"It makes me want to grab a grip, which kinda encourages and reminds me to ride my bike. The colors are really energetic and and invite me to be active. This might be me thinking as a person who only cares about money, but... I would think that putting a girl on a bikini would attract more people l0l, or maybe an Instagram-ish image with a caption. But conceptually even though your design is abstract I think you translate your message quite well.
No comments:
Post a Comment