Branded: Game Cafe

As the final result I ended up with something I felt is strong. It is meaningful in the way it conveys the attributes fun, friendly and inclusive. The logo ended up being very versatile which is something I wanted to achieve. By doing so the brand is capable to be tailored for all different tastes and fictive worlds. Nonetheless I stablished basic guidelines in the style guide which allows for the brand to be used consistently and effectively. This can be seen in the digital applications of the brand where it has a personality whilst serving a purpose of practical satisfaction towards the client's and the user's needs.

My only regret is that I feel there is a missing link that, like it lacks impact on its accuracy (not 100%) to tell the viewer what it is exactly about.