Visual Advocacy: Cultivate KC

Research:

After meeting with Claire we found that they have many needs and their organization is at an expansion point. This makes it harder to address what of their needs in particular we want to address.
Yet there is a lot of possibility to contribute something to what they do, but then again "only promise what you can give."

Statement/question:

What is the most important/practical/effective thing that we can do to help them. Which ones of their needs and objectives do we want to solve.

Audience:

The audience is very varied, since it isn't necessarily an specific demographic or community to target. Rather there is a wide variety of individuals with different traits and interests yet the common multiplier is CUltivate KC. There is more research to be done how how to bridge and bond these individuals.

Behavior to change:

We want to encourage individuals to join the cause and to commit to a purpose of growing and consuming local food.

The measure:

Leaving a visible change/difference, maybe???

More questions-----------
We are trying to help cultivate KC, local farmers, food growers and food providers.
We try to reach members in the communities near vacant lots to commit and contribute to the cause.
The stakeholders are the members of the organization, members of the communities who are involved, food service providers that utilize these kinds of foods, government entities associated with the cause (land bank, etc)
The benefited ones will be the communities that have access to a more healthier food source as well as the development of their communities infrastructure.
The ones being affected negatively may be some business whose profit may be lowered due to the lack of demand of their products.
Their needs are wide and varied. Since they are expanding at the moment and they have so many issues or areas to tackler its hard to address which connection to the vacant lands we want to address during the time being.

More In progress..... soon